A Decade of Success Case Study: Linstol

WTCE introduces 10 of its long standing exhibitors

World Travel Catering & Onboard Services Expo (WTCE) is celebrating its 10-year anniversary this year and to mark the milestone, the event is putting a spotlight on the 10 companies that have exhibited at the show every year since 2012.  

Linstol, producers of customisable in-flight passenger comforts, is the first in the spotlight. Having joined the event for the first time 10 years ago, when the business had around 30 airline customers, it now counts over 100 global airlines as its customers.

Spotlighting Linstol’s journey since the show’s inception in 2012

Linstol producers of in-flight passenger prodcuts @ WTCE
Linstol customisable in-flight passenger products @WTCE
Linstol innovative, sustainable, eco-friendly products @ WTCE

WTCE has played a leading role in the company’s journey. Looking back to 2012, Linstol first showcased four major product categories, including headsets, disposables, comfort and amenity kits. The company has expanded since then and visitors to the event this year will see fresh new products that are innovative, sustainable, eco-friendly and have increased functionality.


See WTCE throughout history


The last 10 years have not only seen the company innovate in line with its customer’s needs to keep up with consumer trends, but Linstol has also expanded its offerings beyond just hard goods and is now considered an industry leader in logistics solutions and design services on top of their core product categories while also keeping sustainability at the forefront of everything it creates. 

Linstol Paper Cup @ WTCE
Linstol Paper Cup

New onboard: showcasing innovation, sustainability and practical solutions

One of its most impressive innovations to date is the SuperCup, which uses an improved geometry along with Earth Coating to create a truly recyclable paper cup.  The downstream affect is to significantly reduce their use of plastics and help lower their carbon footprint.

Speaking of the role that WTCE has played in the company’s rapid growth, a Linstol spokesperson said:

“WTCE is the largest show in our industry, and it gives us the opportunity to have meaningful face-to-face contact with existing airline partners and connect with people that have new roles/positions. We are known for our lavish swag bags and the open and welcoming spirit that keeps the show fun for us as well as airline attendees. WTCE has helped us grow our business by providing the ideal platform to showcase new products, new partnerships and innovations that airlines have come to depend on us for.”

WTCE Event Director, Polly Magraw added:

“Hearing the success stories of some of our longest standing exhibitors is one of my favourite parts of the job and it’s fantastic to hear how far Linstol has come over the last 10 years. Its stand is always a delight to visit – you can always count on discovering something new when you stop by.”


Get your ticket for WTCE

Visit Linstol on stand 4E30 at WTCE 14-16 June 2022.

Take your place at WTCE and get your ticket to the ultimate event for the onboard services industry.


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World Travel Catering & Onboard Services Expo (WTCE) is the leading global event for travel catering, onboard retail and passenger comfort. WTCE is renowned globally for providing a platform for innovative suppliers to showcase the latest products and services in passenger comfort, catering and travel retail to help create the ultimate passenger experience.

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