As WTCE’s Special Diets Ambassador, I’ve hand‑picked ten exceptional exhibitors to watch at this year’s event — panning innovative food brands, standout drink makers, and forward‑thinking catering concepts. Each has something unique to offer those with special dietary needs, food allergy considerations, or simply a passion for inclusive, delicious products.
Food Brands
1. Life is Bananas
Life is Bananas creates simple, 100% natural freeze‑dried fruit snacks with no added sugars — ideal for families and anyone seeking clean, nutrient‑packed snacks. Their crunchy banana, strawberry, and mango packs are wholesome, tasty, and portable.
Why it’s a top pick: A pure fruit snack with nothing artificial perfect for kids’ and special diets alike.
2. No Whey
No Whey! chocolate and confectionery that’s free from the most common allergens (milk, nut, gluten, soy, egg, sesame, etc.) and contains zero artificial flavours or colours.
Why it’s a top pick: It brings joy back into desserts for people navigating multiple food allergies.
3. Nuova Industria Biscotti Crich SpA
This historic Italian company blends traditional bakery craftsmanship and modern quality across biscuits, crackers and wafers many made with organic and simple ingredients. With a legacy spanning a century and distribution worldwide, Crich offers authentic European flavours.
Why it’s a top pick: A global bakery brand grounded in tradition with products that can be tailored to diverse dietary needs.
Drinks Brands
1. Pimentae
Pimentae is a London‑based premium ready‑to‑drink cocktail brand famous for its bar‑quality margaritas from classic Tommy’s and spicy to refreshing cucumber and grapefruit all crafted with 100% agave tequila and natural ingredients. Their range is vegan, gluten‑free, and made in fully recyclable packaging, with products now stocked in retailers like Waitrose, John Lewis and Ocado.
Why it’s a top pick: Pimentae brings craft cocktail‑level drinks to life in ready-made formats that work for travel moments with flavour, sustainability and premium quality at the core.
2. Whittard of Chelsea
Whittard of Chelsea Whittard has been a British icon in tea, coffee and hot chocolate since 1886. They curate luxurious blends, artisanal coffees, and creative brewing experiences that elevate every sip.
Why it’s a top pick: Their craftsmanship and range make them a must‑visit for anyone who loves deeply considered drinks and inclusive options like herbal and caffeine‑free blends.
Catering Concepts Not to Be Missed
1. MileOne
MileOne creates bespoke catering solutions for travel and hospitality, from meal boxes to ambient snacks. They focus on sustainable, eco-friendly packaging and tailored offerings, making it easy to deliver inclusive, special-diet-friendly meals on the go.
Why it’s a top pick: MileOne blends innovation, sustainability, and convenience perfect for travellers and brands wanting thoughtful and one of the first to offer a completely top 14 Allergen free snack box that’s truly free from!
2. En Route
En Route is a global specialist in airline food and onboard dining solutions, providing tailored passenger meal concepts, sourcing and supply chain services for carriers worldwide. With deep experience in designing quality food offerings and inventive packaging, they help airlines elevate the in‑flight dining experience.
Their range includes premium snacks, ambient meals and curated galley boxes — with options that can accommodate gluten‑free, vegan and other dietary preferences.
Why it’s a top pick: En Route’s expertise in creative food solutions and diet‑aware meal options makes them an exciting exhibitor for anyone interested in inclusive catering and passenger‑centric food design.
3. Foodcase International
Foodcase International is an award‑winning, Netherlands‑based full‑service food and beverage solutions provider for the travel industry specialising in everything from ambient, frozen and chilled food concepts to bespoke boxed meals and onboard catering solutions.
At its core, Foodcase acts as a “one‑stop shop” for travel catering, working with more than 400 manufacturer partners across Asia, Europe and North America to deliver snacks, pastries, ready meals and special meals for all cabins including allergen‑free and diet‑specific options.
It’s recent developments in inclusive meals make their portfolio especially exciting to me. It includes special meals designed specifically for passengers with food allergies and dietary requirements, such as gluten‑free, dairy‑free, vegan or other allergen‑friendly formats with dedicated production environments to help reduce cross‑contamination risks.
Why it’s a top pick: A catering concept that’s generating interest for quality, flexibility, or special diet handling worth discovering at the show.
Technology
Youmeal
YouMeal is business software solution specifically designed for catering companies, simplifying menu planning, allergen and nutritional analysis with ease.
Why it’s a top pick: Great use of technology to prevent near miss occasions with special diets.
Whether you’re seeking allergen‑free treats, plant‑based snack innovations, quality beverages, or pioneering catering solutions, these exhibitors represent innovative concepts and products at WTCE 2026. From everyday snacks to refined culinary offerings, each brand contributes to a more inclusive, thoughtful food landscape and I’m thrilled to spotlight them.
Join us at World Travel Catering & Onboard Services Expo
Join the industry’s main marketplace for a world of inspiration to enhance the onboard experience.
Join us from 14-16 April 2026 at Hamburg Messe.