Fresh innovations in sustainability, gourmet treats, and travel retail set to elevate the onboard experience at WTCE

The organisers of World Travel Catering & Onboard Services Expo (WTCE) have revealed a line-up of 40+ new exhibitors set to debut at the 2025 event, which returns to Hamburg from 8-10 April 2025. From gourmet snacks and beverages to sustainable options, visitors will see how the onboard experience for passengers around the globe is being transformed by companies bringing fresh innovation to the onboard services sector.

A focus on sustainability

Sustainability remains one of the biggest challenges facing the aviation industry, and there is growing recognition that it must be addressed through an industry-wide effort. In response to the increasing demand for eco-friendly solutions, several new exhibitors will be focusing on sustainability at WTCE 2025.

Specialising in 100% recyclable and landfill biodegradable plastics, BioNatur Plastics will offer its sustainable onboard packaging solutions. From cabin waste bags to sanitary plastic covers for pillows and blankets, BioNatur’s products will help airlines meet stringent environmental standards without compromising on quality.

In addition, with a commitment to food science, nutrition and sustainability, Østerberg Food Service ApS will showcase its range of organic and sugar-free beverages. Their fruit-based drinks are made with 60% to 100% real fruit and contain no refined sugars, focusing on natural and healthy alternatives, perfect for passengers seeking wellbeing and sustainable options during their journeys.

Onboard indulgence

In response to the continued demand for premium, unique onboard food offerings, exhibitors like The Mallows ApS are set to bring something new to the table with their gourmet organic marshmallows. The innovative flavours and vibrant design, combined with natural, high-quality ingredients, offer a sophisticated twist on a traditional confection, elevating the in-flight catering experience.

For attendees searching for new premium beverages to add to the onboard menu, Off Piste Wines will present its popular selection of wines, including Most Wanted Wines, The Wanderer, and Pinot Pinot, all of which have been designed to cater to the evolving tastes of the modern passenger.

Innovations in travel retail

Travel retail is undergoing a transformation, with new technologies and product offerings that enhance the onboard shopping experience. As global experts in travel retail, Tourvest Retail Services will highlight its innovative technological solutions to airlines looking to provide an enhanced and personalised customer experience. Tourvest’s focus on efficiency, speed, and creativity makes them a leader in driving revenue through curated retail experiences onboard.

Commenting on the innovation set to influence the sector, Shona Thomson, Event Director at WTCE, said:

We’re thrilled to welcome a range of new companies to WTCE next year and provide them with the opportunity to showcase their products to the world’s major airlines. Each exhibitor will bring a unique offering that taps into key industry trends like sustainability, wellbeing, special meals, nutrition, and technology, all feeding into an enhanced passenger satisfaction. We can’t wait to welcome everyone to WTCE 2025, which promises to deliver the latest products and services helping to shape the future of travel catering and onboard services.

For more information or to register your interest for the event, visit: https://www.worldtravelcateringexpo.com/en-gb.html

World Travel Catering & Onboard Services Expo (WTCE) is the leading global event for travel catering, onboard retail and passenger comfort. WTCE is renowned globally for providing a platform for innovative suppliers to showcase the latest products and services in passenger comfort, catering and travel retail to help create the ultimate passenger experience.